James Watts filming on location and a client takes a behind the scenes shot of him.

hi, i’m james

I make your agency look good on (and off) camera.

I am a self-shooting director and trusted freelance video partner, splitting my time between the Thames Valley and the Sussex coast.

If there is one thing I’ve learned over the last 10+ years in video production, it’s that having
great camera gear is only 20% of the job. The other 80% is how you make people feel on set.

I’ve built James Watts Media to be an essential resource for PR, design, and marketing agencies. I know that when you hire a videographer to shoot a campaign, you are placing your agency’s hard-earned client relationship in their hands.

That is a responsibility I take seriously.

Over 10 Years of Specialist Experience

Over the past decade, I’ve honed my craft in three highly specific, fast-paced sectors:
B2B Corporate, Healthcare/Dental, and Hospitality

I’ve lit corporate boardrooms, navigated sterile CQC-regulated clinics and squeezed into busy commercial kitchens where I’ve barely had room manoeuvre the camera.

I understand the nuances of your clients' industries, which means I don't need excessive hand-holding to get the brief right. I know how to frame a software explainer, how to shoot sensitive patient testimonials, and how to capture the energy of a live PR event.

My Philosophy:

Low Ego
High Impact

Agencies love working with me because I am entirely ego-free.

I don't bring the cliché "stressed director" energy to a shoot.

I bring a friendly, affable, and calming presence to every shoot.

Its not just an interview: It’s a conversation to get to know them, who they are, what their product is and how they can solve customers problems.

It’s a busy customer facing environment: We’re courteous, kind, polite and unobtrusive and there to work around staff, patients and members of the public.

I represent your agency: I wear your hat, chat with client about their projects, align with your brand make sure everyone is taken care of and has whatever they need for the shoot ahead.

why agencies trust me

If I say the edit will be in your inbox by Tuesday morning, the edit will be there.

No chasing, no excuses

absolute reliability

self-Sufficient Problem Solving

Bad lighting in the office? Echo in the interview room? Over a decade of experience means I solve on-set problems quickly and quietly, without stressing out your client.

the complete trifecta

I produce, film, and edit, nothing gets lost in translation between a camera operator and a separate post-production house. I see the creative vision through from start to finish.

let’s build a partnership

I’m always looking to connect with brilliant PR, marketing and design agencies across the Thames Valley and Sussex.

If you’re tired of juggling unreliable freelancers and want a friendly, safe pair of hands for your client’s video campaign,
let’s grab a coffee (in person or virtually).